Vision

STRONG WATER’s vision goes beyond immediate fire suppression. It promotes a culture of preparedness, resilience, encouraging firefighter safety and responsible stewardship of the land.

Through education, advocacy, and cutting-edge technology, STRONG WATER is leading the charge in redefining how society responds to the ever-present threat of fires in every instance.

STRONG WATER technologies products are formulated to be…

  • Non-toxic and readily biodegradable
  • The only firefighting chemical to meet California’s Prop-65 Clean Water & Toxic Enforcement Act
  • Recorded the lowest fish kill stats of all USFS-approved aerial products. 
  • Dynamic Viscosity Technology, allowing for plug & play use through traditional firefighting apparatus
  • An increase in water suppression capacity by 6-8 X, enabling firefighters to Do More With Less

Green Chemistry

A central focus of STRONG WATER Technologies is to provide GREEN CHEMISTRY products to the firefighting industry. Most of today’s fire chemicals are hazardous to human health and the natural environment.

“Firefighters have the highest rate of occupational cancer in the USA and this is unacceptable to us. We need to do a better job at protecting those who protect us.”

Team

Jeff Denholm
Jeff DenholmCEO
Jeffrey Denholm is an innovator, retired merchant marine, commercial diver and recently a USFS Engine Contractor. Jeff founded STRONG WATER out of an urgent need for innovation in the firefighting industry and to provide firefighters with better tools. Denholm’s experience battling catastrophic wildfires as a Region-6 USFS wildland Engine Contractor revealed to him critical failures of outdated toxic firefighting chemicals and the tactics that are tied to them. Witnessing the immense loss firsthand fueled his conviction: “We need to do better.”
Jake Lahmers
Jake LahmersCOO
A driven entrepreneur known for innovation and operational excellence. Skilled in leveraging data-driven insights to develop and execute high-impact strategies for commercial success. Passionate about fostering a culture of innovation and collaboration in dynamic, complex environments. Strategic sales/marketing, supply chain, manufacturing, and other growth-related activities to drive market awareness and adoption.

Advisory Board

Arlene Blum
Arlene BlumAdvisor
Professor of Chemistry, UC Berkeley, Founder “Green Science Policy Institute”
Nell Newman
Nell NewmanAdvisor
Founder Newman’s Own Organics, Luminary Environmentalist
Clive Weston
Clive WestonAdvisor
Retired CTO; Tyco International’s Global Fire Product Division, including ANSUL, Grinnell, Chemguard.
Josh Wilkins
Josh WilkinsAdvisor
Retired Captain San Bernardino County Fire, Board Member Advisor for Emerging Fire Industry Tech.